For many years a company’s website was a ’boutique’ marketing item. Something to add if you had surplus budget. An attempt to look cutting edge. In those days, websites functioned as a kind of online brochure. You hired graphic designers to make your website look professional. You would go back and forth on a particular color, or the positioning of a particular picture. And then you would rely on a website developer to make each and every little change.
Things are very different today, for three reasons:
- The first is the prevalence of Content Management Systems (CMS). Rather than build websites, today we build “website builders” that allow the website owner to directly participate in the process as both ‘designer’ and ‘developer’. CMS makes life easier for you the website owner, regardless of technical expertise. And web developers and content publishers like us rely increasingly on CMS to streamline projects and website content.
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- The second difference is that your website now must be Mobile-Friendly. It must look good on every device – cellphone, tablet or laptop. Visitors to your website must be able to view your message, and have a positive experience, no matter how they access your website.
- Third. Your website is no longer a ‘digital brochure’. It is your online storefront. It is where the world can come and do business with you. It works to attract visitors. Manage their requests. Provide service. Offer incentives. User-friendly and intuitive. Display well on any viewing platform. And most importantly – convert visitors into customers.
The goal in website design is no longer to create a design that only looks good. The goal is to create a design that sells.
We can help you identify your business goals, and build the website system to achieve them.