For many years a company’s website was a ’boutique’ marketing item. Something to add if you had surplus budget. An attempt to look cutting edge. In those days, websites functioned as a kind of online brochure. You hired graphic designers to make your website look professional. You would go back and forth on a particular color, or the positioning of a particular picture. And then you would rely on a website developer to make each and every little change.
Things are very different today, for three reasons:
- The first is the prevalence of Content Management Systems (CMS). Rather than build websites, today we build “website builders” that allow the website owner to directly participate in the process as both ‘designer’ and ‘developer’. CMS makes life easier for you the website owner, regardless of technical expertise. And web developers and content publishers like us rely increasingly on CMS to streamline projects and website content.
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- The second difference is that your website now must be Mobile-Friendly. It must look good on every device – cellphone, tablet or laptop. Visitors to your website must be able to view your message, and have a positive experience, no matter how they access your website.
- Third. Your website is no longer a ‘digital brochure’. It is your online storefront. It is where the world can come and do business with you. It works to attract visitors. Manage their requests. Provide service. Offer incentives. User-friendly and intuitive. Display well on any viewing platform. And most importantly – convert visitors into customers.
The goal in website design is no longer to create a design that only looks good. The goal is to create a design that sells.
We can help you identify your business goals, and build the website system to achieve them.
Why is a website important?
An online presence is essential for nearly every business, irrespective of size and type. Studies show that 97% of consumers research their purchases online before they buy something. Today, you can’t have a real web presence without a website. Even if you have accounts on social media sites, you still need your own high quality website and website traffic that you can convert into customers. This is particularly true if you have an eCommerce business.
Your website is often the first place a prospective customer visits to learn about your company or organization. A website helps you increase your brand presence online, where there are no geographical boundaries. And, when you implement email marketing strategies or become active on social media, you will want to send new website traffic to your own high quality website.
Custom web designs can do more for your business than any other digital marketing strategy. In fact, most digital marketing and traditional marketing initiatives will fail or be less effective if you don’t have a strong Internet presence with your own website and can’t convert website traffic into customers.
Your website contains all of the important information website visitors want to know about your business or organization, including who you are, what products or services you sell, contact information, your blog and other thought leadership, and much more. Stand out from the competition and make your brand look great with your unique web presence and stunning web page design.