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Search Engine Optimization (SEO)
Search Engine Optimization (SEO) is the process of enhancing and refining your website so that customers find your site when they search for your products or services on Google, Yahoo etc..
There are two basic strategies for SEO:
- “Optimize” your site using the keywords that potential customers type into search engines while looking for websites like yours..
- Increase the “traffic” to your site by getting relevant linking to your site and vice versa.
SEO cannot produce a “guaranteed” result. Instead, we implement as many of the things below as we can, and then wait for your site traffic to “bloom”.
Keyword "Seeding"
- We identify primary and secondary keywords and phrases for your web site that are targeted to match the internet search behavior of your customers.
- We position keyword phrases in the content and source code of your web site.
- We remove any search engine-unfriendly programming code.
- We'll re-design the links throughout your site to support your target keywords.
- We'll search engine optimize your URLs and page titles.
- We'll integrate our search engine optimization efforts with Google.
- We also offer recommendations for new content and layouts for pages and/or automated web page generation for better content positioning.
SEO External Linking
Having an optimized website is not enough to achieve high search engine placement on your target keyword phrases. The degree to which the outside world “links” to your site is a direct measure of how “important” your site is to the major search engines. “Importance” is a critical measure to achieve high search engine placement.
Corzak’s “external linking” site program involves identifying and developing relevant and effective links from other web sites to your web site.